96 percent of small business owners use Facebook, writes NY Times

When developing a social media strategy, it can be difficult to determine which networks to target. You can hit up the popular Facebook and Twitter, the formerly popular MySpace or any number of websites (for example, Google+, Tumblr and Flickr). According to the NY Times' Gene Marks, small businesses should steer toward Facebook with its 63 percent reach to the general population as opposed to Google+'s 0.05 percent. Additionally, social media experts predict that ad spending on social networking sites will reach $2.3 billion by 2015. To help you decide which site you should choose, our friend Dave Sagraves at Claris Networks posted with this tongue-in-cheek flowchart: [caption id="attachment_286" align="aligncenter" width="300" caption="A all-encompassing, tongue-in-cheek flowchart to guide your business' social media decisions"][/caption]