Peter Gibbons is no role model for entrepreneurs. But if his story in
"Office Space" teaches us anything, core values can make or break your business.
The problem is most people don't know why they do what they do.
Duct Tape Marketing recently posted an excellent article on
creating corporate culture. As John Jantsch explains, putting plaque on walls just doesn't cut it.
"The key to tapping and leveraging your core beliefs is to find a way to capture the best of what your organization stands for and create, instill and live those things as often as you can," Jantsch says.
For example, our friends at Claris do this with
their "Core 4," while Knoxville-based digital marketing firm Pyxl provides
free resources on its website. At Two Roads, our relationships with our partners reflect our core values.
We'd like to hear from you. Which values are most important to you in a company?