The Importance of Good Company Culture

Name: Two Roads
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If you think about it, you often spend more time with your co-workers than with your family. At Two Roads, we believe a strong company culture is our greatest asset. In fact, we believe getting that right impacts everything else. I’ll tell you why.

Why Company Culture Matters

A “team” is made up of individuals working toward the same objective, whether it’s winning a football game, raising a family, or surpassing a sales goal. The “culture” that happens results from those individuals rubbing shoulders with each other through sharing personal beliefs, attitudes, and ideas.

Not only is this ideology beneficial to personal growth, but it’s also beneficial to the growth of any business.

Culture contributors vs. culture killers

When we hire new people, we look for “culture contributors” who will add to our existing work culture and edify the team and our partners.

“Culture killers,” on the other hand, lack the core values we constantly try to promote (like passion, care, and service) and can spoil relationships just like a bad apple in a barrel of good ones.

The Two Roads Team

I love our team. Our team members genuinely believe they have a greater purpose and invest in each other and our partners’ businesses rather than simply staying on task and keeping up with numbers.

We’ve spread our wings throughout the years, and our company has grown. One of the biggest challenges when growing a company is maintaining the team culture that makes your business unique.

I’ve found maintaining that unique culture is something you must actively pursue. It won’t happen just by passively sitting back and hoping it’s maintained.

Good communication is essential; reminding everyone to always rise to the highest standard ensures your links remain strong.

Contributors to Good Company Culture

Along with good communication, what else does it take to cultivate a good company culture? It’s tough to fit it into a few words, but certain elements form the backbone of any successful organization.

Respect: Treat others with respect no matter what their position or rank.
Transparency: Appropriately open and honest communication about your business’s plans, successes, and failures.
Safety: Ensuring everyone feels safe in their environment, both physically and emotionally.
Fun: Taking breaks, team building activities, or having a good laugh can go a long way towards creating a positive atmosphere.
Appreciation: Acknowledging people for their efforts—thank them for their contribution.
Integrity: Doing the right—not easy—thing, even when it’s hard or unpopular.
Diversity: Embracing different ideas and perspectives to create a culture of inclusion and understanding.
Accountability: Holding everyone accountable for their actions while offering growth opportunities.

These are all essential components that build trust and collaboration within an organization. Ultimately, good company culture can positively impact morale and productivity.

Next steps

Right off the bat, can you spot any areas where you could start improving the culture at your workplace?

Start addressing them by talking with colleagues and getting honest feedback on how they view the company culture. Ask about their good and bad experiences, and use those insights to develop ideas for improvement.

Once you’ve identified key areas to focus on, create a plan of action and set realistic goals that take everyone’s opinions into account.

You can turn to your mentor if you’re looking for help with creating this action plan, goal-setting, or other business-related tasks.

I’m convinced a company’s culture is the number one driver in business, and we’re eager to hear what you think about these company cultures and what makes each unique and successful.

You can also learn more about our bookkeeping services here.

This article was updated in 2025