My wife, Sophie, and I attended the naming party at the inception of Two Roads and I introduced Joe and Adam to each other as the company just started to take shape. It has been exciting to watch Two Roads mature over the years and I am happy to have a seat at the table and be a part of what Two Roads is today.
The core of the Two Roads’ mission is to change the landscape of small businesses in America by providing financial clarity to business owners who feel reactive or don't have total control over their finances. The business owners we work with are all taking the road less traveled -- and it's typically harder than any of us imagines. We have a great offering and a killer team behind it. Knoxville has really gotten to experience that over the last five years, so our hope is to take that same experience to businesses in Memphis that can better utilize their financial data.
I’ve always worked with small businesses in my career and I am looking forward to continue doing so with Two Roads. Over the years, I’ve studied different ways small businesses leverage cloud technologies and have come to understand that while cool, technology only really matters to the extent it makes a business run better. Despite industry variances, most businesses face the same exact challenges: maintaining revenue, managing costs, keeping good people, and delivering a great product. As a small business advocate for West Tennessee and beyond, my endeavor is to empower business owners to greater success by using their financial data more effectively.
If you’re interested in learning more about how Two Roads could serve you, please contact us to set up a time to chat.